A LETTER FROM THE FOUNDER

Over the past few years, I have had the privilege of building Pictorum from an ambitious idea into a multifaceted business, engaging with hundreds of collectors, artists, and partners around the world.

The journey has been rewarding, but not without its challenges. In the past 18 months, we have faced some of the most difficult headwinds in our company’s history. Like many businesses in emerging sectors, we have had to navigate regulatory disruption, operational friction, and external pressures that were impossible to predict. These pressures affected not only how we worked but also how we delivered on our commitments to you, our clients. For that, I want to say clearly, I acknowledge the disruption this has caused, and I take full responsibility for leading the business into its next phase with greater clarity, capability, and accountability.

What is important now is not just looking back but stepping forward with intention. While we have shared updates with many of you individually, I want to acknowledge publicly, as the founder of Pictorum, that although key operational, financial, and economic hurdles have caused delays, reduced responsiveness, and impacted our timelines and delivery, these events do not reflect our intent or our commitment to our clients.

Throughout this time, our focus has been on survival, reflection, and restructuring. This has not only been to honour the commitments we have made but to ensure that the business which moves forward is stronger and better equipped to deliver. This has included securing new capital partnerships, realigning our operations, and undertaking a full review of how we work, what we prioritise, and how we communicate most effectively.

Our commitment to our clients remains unchanged. We are here to serve you, to act responsibly, and to build meaningful long-term value.

Thank you for your patience and continued belief in what we are building.

A New Chapter Ahead

We are now entering a new chapter, one that will be defined by clearer structure, renewed leadership, and a stronger sense of purpose.

We will be bringing on board new partners both at a group level and within each operational vertical. Each business unit will play an important, but distinct, role in the broader ecosystem Pictorum helped to establish. This strategic refinement is intended to create greater transparency, clearer accountability, and stronger outcomes for our clients, collaborators, and stakeholders.

Alongside this, we are also undergoing a capitalisation process. This will enable us to establish reliable operating cashflow, support new acquisitions, and honour our commitments across the ecosystem. Together, these changes represent a fundamental evolution in how we operate and what we prioritise.

This next phase is being built on stronger foundations, with new perspectives, improved governance, and a more focused approach to delivery, client experience, and long-term value creation.

We are actively reconnecting with our network and reviewing each client relationship carefully and directly. If you are a client and would like to speak with a member of the team, I encourage you to reach out to me directly via matthew@pictorum.art. Your enquiry will be handled with care, discretion, and the attention it deserves.

To those who have stood by us, thank you.
To those who have challenged us, we understand.
And to all of you, we remain committed to evolving, improving, and delivering on the trust that brought you to us in the first place.

Matthew Navin
Founder & CEO
Pictorum Art Group
matthew@pictorum.art